Institutions - (logos/idents)
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Lionsgate-
It is a Canadian-American entertainment company, it is the most commercially successful mini major film and television distribution company in North America and the seventh most profitable movie studio. The ident also has the name of the company within the shot. The contrasting colours work very well and the name is shown to be in the light and therefore the clouds possibly referring to the heavens.
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Universal-
Universal is also another very famous American institution and is also one of Hollywoods 'Big Six' film studios. Their ident constists of the word 'Universal' surrounding the globe as it spins, this possibly infers that Universal is the biggest film studio in the world, dominating the film studio market. This ident also has a loud backing track to it adding to the dominance of it. The Universal Studios' trademark ident is used in order to show just how globally popular the company actually are from the use of a turning globe with the universal logo coming in over the top of it. This can also be taken as if the company is very diverse, as the use of the word 'Universal' expanding over the globe therefore suggests they produce stuff that is popular across the world.
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20th Century FOX-
20th Century FOX is an American film studio and one of the six major American film studios. The 20th Century Fox logo is shown as a giant gold statue that is panned around. This is used to signify how glorious the company are and therefore emphasising their success. The low angle show that is shown throughout the ident shows just how powerful they are, emphasising the size of the statue. The use of the searchlights also show how the company are in the spotlight and always searching for new gorund, they are innovative and ground-breaking.
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Warner Bros-
Warner Bros Entertainment Inc is an American media company that makes film, television and music entertainment. The gold symbol could represent power, authority and royalty, showing the importance of the company. The blue sky around it could refer to the heavens or letting the audience know it is very high up in the film studios.
